Sports commercials Essay Example | Topics and Well Written Essays - 500 words

Sports commercials - Essay Example The next advertisement that is very successful in its marketing strategy is the Adam Oates NHL commercial. This ad is clever because it involves sexuality in the form of a woman to provoke thought. The ad uses phrases like â€Å"patrols the offensive zone,† and â€Å"loose rebounds† to compare hockey with picking up a date. This is clever on the part of the advertisers because they make hockey seem fashionable to the viewing public by contrasting scoring on the hockey field with scoring on the dating front.The next advertisement that is very successful in its marketing strategy is the Adam Oates NHL commercial. This advertisement is clever because it involves sexuality in the form of a woman to provoke thought. The ad uses phrases like â€Å"patrols the offensive zone,† and â€Å"loose rebounds† to compare hockey with picking up a date. This is clever on the part of the advertisers because they make hockey seem fashionable to the viewing public by contrast ing scoring on the hockey field with scoring on the dating front. The final advertisement that I found to really hit the mark was the â€Å"NBA Cares† campaign, which contained three different ads. In the first two ads, a vast number of professional basketball players plead with the audience to help contribute to those in need. This strategy generally works because the audience likes to think that they are on the same level as their role models. The third ad combined the use of star power with everyday fans to get its message across.